Don’t get us wrong: Use every technical trick, tool, and app you can find to hone in on your target market and beyond. But do get us right: Content trumps any trick or tool you use on your website. Almost every tricky app has words that launch it into the...
The problem: You have an incomplete but Important Project that, when finished, will boost your company’s ROI exponentially. The other problem: This Important Project requires your top knowledge workers, but they’re all swamped pleasing clients you need to keep....
LinkedIn is often thrown into the tail-end of any Silicon Valley soup that lists the growing number of social media platforms. Yet as marketing and advertising professionals we would be remiss to simply think LinkedIn should be approached in the same way we approach...
In this day and age of big data, more and more companies are realizing the potential for harvesting their data for mounting a successful marketing initiative. Companies such as Macy’s, Tesco, American Express, Walmart, Uber, Facebook, and AirBnB are a few of the big...
When it comes to business time is your most precious commodity. Follow these three easy steps to declutter your workday and free up valuable time so you can focus on core marketing projects and strategies. 1. Batch Your Tasks Batch similar tasks together for increased...
Why Track Your Social Media Efforts? Well, it seems like a lot of work for no reason if it isn’t actually growing the business. Plus, you may be paying an employee to spend a few hours each week researching content and if those efforts aren’t rewarding your business,...
