How to Better Your List Engagement with Email Segmentation

How to Better Your List Engagement with Email Segmentation

Stats and figures prove that email segmentation is a best practice for boosting subscriber engagement and getting results from your campaigns. According to Campaign Monitor, marketers have noted a 760% increase in revenue from segmented campaigns. These brands also...
Marketing How-to’s: Put Your Top Workers on Your Top Projects

Marketing How-to’s: Put Your Top Workers on Your Top Projects

The problem: You have an incomplete but Important Project that, when finished, will boost your company’s ROI exponentially. The other problem: This Important Project requires your top knowledge workers, but they’re all swamped pleasing clients you need to keep....
How To Declutter Your Workday In 3 Easy Steps

How To Declutter Your Workday In 3 Easy Steps

When it comes to business time is your most precious commodity. Follow these three easy steps to declutter your workday and free up valuable time so you can focus on core marketing projects and strategies. 1. Batch Your Tasks Batch similar tasks together for increased...
How to Use Facebook Live to Increase Engagement with Followers

How to Use Facebook Live to Increase Engagement with Followers

  Did you know that people are spending 3 times longer watching live video versus ones that have already been prerecorded (Source: Social Media Today)? Facebook Live is generating tons of engagement on newsfeeds…and brands are taking notice. Live streaming allows...
16 Marketing Tools to Promote Your Companies Content

16 Marketing Tools to Promote Your Companies Content

This year more than ever businesses rely heavily on digital marketing to promote and distribute their content. According to the Content Marketing Institute, 88% of businesses use their content marketing as part of their promotional campaign. This is most likely...
5 Reasons to Attend WBENC Summit and Salute

5 Reasons to Attend WBENC Summit and Salute

Katrina Padron, our fearless founder, recently attended the Women’s Business Enterprise National Council (WBENC) Summit and Salute in New Orleans and loved every minute. She wants to encourage all women business owners to join in 2018 by highlighting the parts she...