Content marketing is the Trojan horse of advertising. You create content people want, and value, and because of that it slips right past the defenses that normally makes them ignore advertising. However, it isn’t as easy as it sounds. If you’re getting on...
What is a UTM? You may be wondering It’s quite easy to see whether or not you’re getting traffic by just syncing your site to Google Analytics. However, have you ever wondered specifically where it’s coming from? Sure, it’s cool to see it’s coming from Google, Etsy,...
It’s important to maintain your company’s status as the de facto expert in the industry. You need content to fill out Facebook posts, LinkedIn, Quora, Reddit, and the website! Prepare yourselves for an exhaustive reference list the next time you need a...
How to Develop New Content By now the importance of content isn’t really a point of debate. Content reigns supreme. We need it for SEO, algorithms, the status of authority, compounding content, branding, and so much more. However, even the most experienced content...
Many people think the biggest challenge facing content marketers is coming up with fresh content. As a result, they tend to focus more on quantity, often at the expense of good quality. But the primary goal of any content marketing strategy should be shareability. The...
Josuel Plasencia is a social entrepreneur, public speaker and mentor. He has been featured on NBC, ABC, PBS, C-Span and in The Wall Street Journal. At Babson College, he co-founded Project 99, a leadership development company that develops immersive experiences that...
