“People don’t buy goods and services. They buy relations, stories, and magic.” 🪄

Now, that’s not a quote from me; that’s a quote from Seth Godin, one of my favorite business and marketing authors. 👈

But this is just that friendly reminder for when you are writing copy for your website, for emails, or for social, keep in mind that people aren’t looking for what you do. They’re not looking for, “hey, come by our product. We did these things, and we did; it’s so great.” 🙅‍♀️

They are looking for people they want to connect better with, your brand, and your products and services. 🌟

Learn more on my LinkedIn page.  ✅

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