Lead Generators

When it comes to lead generators, old-school marketing strategies seem to be making a comeback.

And if you’ve been around here for a while, you know that I’m always sharing digital marketing ideas for small businesses, entrepreneurs, and startups.  🚀

But I have a few recent videos about testing out direct mail, which I haven’t done in about 15 years. 🤯

But I’m all about the numbers, as you know, so we sent about 1000 of these postcards to a prospective list in our local area based on the type of business, the size, and the geography. 📮

I think this is important for digital marketing. Make sure you have a QR code on your postcard. 👈

It’s not going to be perfect, but at least you can start tracking how many people were booking meetings with you or taking action. 👈

And so far, we have eight scans in just a short amount of time. 🤗

The printer also sent the remainder of the postcard so we can do whatever we want with them.

I think I am liking the old-school marketing trends. How about you? 🤗

Learn more on my LinkedIn page today.