If you’re lucky enough to be sitting on some cash right now, here are three areas where you might consider investing your sales and marketing efforts.
Go Back to Marketing Basics like Steve Jobs.
In the late 90’s, Jobs refocused on products. He decided what few products Apple was best at, and he eliminated all the rest.
Jobs also went back to the basics of marketing. The team rethought how to communicate about their company and its products with customers in the marketplace. The amazing “Think Different” campaign was the result. But the strategy of going back to basics is not unique to Apple or Steve Jobs and you can implement these concepts for your company
Double Down on Marketing.
During an economic downturn, you’ll find that you will have less competition, which means it is easier and faster to get results, and in some cases, you’ll be able to get deals, such as a potential reduction in pay-per-click advertising. The best time to double down is when others are not.
Get laser-focused targeting.
While some industries, like restaurants and travel, have been hit hard by the pandemic other industries are growing rapidly during this time. According to the SBA, there are 8 industries that are up….way up. Target those industries to find leads that are investing their dollars.
As always, if your plate is already full, our team is happy to do this for you. Email us at [email protected].