I was brainstorming ideas of what people might think is interesting about running a marketing agency. 💡

One of the things I came up with is about my marketing agency’s name and what my agency used to be called and why it’s something new now. 📛

I do see a lot of business owners start with the same trajectory that I went through. 🎯

When I started this marketing agency, it was called Katrina Padron Studios. After I started hiring other people to work at the agency, it then became Padron Marketing.

The idea was to take me out of being front and center to show that there’s a team of people who are here providing a service. 🧑 🤝 🧑🧑 🤝 🧑

But even that didn’t really capture what I wanted the brand to feel like. It still felt small and homegrown and it didn’t provide the creative essence of what we were really doing.

Fast forward to today and we have become North Star HQ and have a new brand, Not The Marketing Girl as well. 🌟👧

Have you thought about changing your business name? Let me know on my LinkedIn page.  ✅